Timelapse / social media quick preview of process and branding video by VXD
luxury branded playing cards featuring patented holographic ink technology and Metal engineered card case
las vegas themed Playing card design, illustration, branding and packaging
las vegas themed Playing card design, illustration, branding and packaging
Storyline describing the discovery of las vegas from spanish explorers, prohibition, the rise of mega hotels the glitz and glamour of vegas, and people's belief in lady luck to find their fortune
Foil and non foil versions of hand illustrated tuck box featuring classic las vegas landmarks and iconography
Special Color of the year edition Ultraviolet vegas foil & Holographic version
Hand illustrated artwork for invisible holographic ink overlays on Ace of spades and Jokers
Storyline For those who are interested:
I was hired by Vertex International to create a luxury playing card product for the Las Vegas market and given the simple directive: "It needs to appeal to Vegas travelers and tourists".
After extensive research, I decided to use the back design to tell the story of Rafael Rivera who was searching for a route from Santa Fe to Los Angeles. Upon discovering the area he named it Las Vegas (The meadows). The story continues as it becomes an incubator of luxury lifestyle, giving birth to sprawling casinos and hotels which end up causing the meadows to fail, becoming the desert landscape we all know today. "Pulling back the curtains" reveals the The center of the cards featuring a poker chip designed with the company logo and the alchemical symbol for alcohol representing Vegas' role in prohibition and the growth of super casinos represented by the world famous fountains. The lights around the outside flicker and flash as the cards are tilted giving the effect of being right on the vegas strip and the fountains come to life with the meticulously illustrated holographic water effect. The dollar signs in the corners represent the C.R.E.A.M. (cash rules everything around me) mentality of the wealthy elite who make Vegas their playground. At the top of the card watching over it all is Lady Luck, who can make or break dreams of the gamblers hoping to make their fortunes.
After extensive research, I decided to use the back design to tell the story of Rafael Rivera who was searching for a route from Santa Fe to Los Angeles. Upon discovering the area he named it Las Vegas (The meadows). The story continues as it becomes an incubator of luxury lifestyle, giving birth to sprawling casinos and hotels which end up causing the meadows to fail, becoming the desert landscape we all know today. "Pulling back the curtains" reveals the The center of the cards featuring a poker chip designed with the company logo and the alchemical symbol for alcohol representing Vegas' role in prohibition and the growth of super casinos represented by the world famous fountains. The lights around the outside flicker and flash as the cards are tilted giving the effect of being right on the vegas strip and the fountains come to life with the meticulously illustrated holographic water effect. The dollar signs in the corners represent the C.R.E.A.M. (cash rules everything around me) mentality of the wealthy elite who make Vegas their playground. At the top of the card watching over it all is Lady Luck, who can make or break dreams of the gamblers hoping to make their fortunes.
